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Minimalist Abstract Design

Graphic design

We create bold, thoughtful designs that bring your brand’s story to life. From logos and branding to social media graphics, product labels, packaging, and marketing materials, our approach is intentional and visually striking. Whether you need a full brand identity or one-off designs, we craft visuals that feel authentic, cohesive, and uniquely yours.

Graphic design

We create bold, thoughtful designs that bring your brand’s story to life. From logos and branding to social media graphics and marketing materials, our approach is intentional and visually striking. Whether you need a full brand identity or one-off designs, we craft visuals that feel authentic, cohesive, and uniquely yours.

Four logos: 'SERU' with an abstract shape on lavender, 'ATELIER Marguerita' in red handwritten text on cream, minimalist.
Logo design in Cape Town, minimalist, colourful and modern.
Four logos: 'SERU' with an abstract shape on lavender, 'ATELIER Marguerita' in red handwritten text on cream.
Logo graphic design in Cape Town, minimalist, colourful and modern.
Logo design in Cape Town, minimalist, colourful and modern.

Brand logos

A logo is the heartbeat of a brand, and we craft each one with care to ensure it feels timeless yet fresh.

 

Whether it’s modern minimalism or youthful and eclectic, we design with intention, always keeping an eye on current trends while tailoring the style to your audience. Our process blends creativity with strategy, ensuring your logo doesn’t just look good, it resonates.

 

From the first sketch to the final mark, we create logos that are versatile, memorable, and perfectly aligned with your brand’s story.


Packaging design

We believe that packaging is more than just a container, it’s the first touchpoint of your brand story.

 

Our approach blends thoughtful design with a fresh, inviting aesthetic that captures attention on the shelf and in the digital space. From earthy, natural textures to bold, modern layouts, we create packaging that feels tactile and personal, making unboxing an experience in itself.

 

Whether it’s a handcrafted label, eco-friendly materials, or cohesive brand illustration, we ensure every detail speaks to your identity and builds a lasting connection with your audience.

Eco-friendly packaging box featuring a minimalist sunset and landscape illustration in earthy orange tones.
Bag packaging for Veld and Sea.
Graphic design for a brands visual identity, a service we offer in Cape Town.

Brand guidelines

We create brand guidelines that do more than just define a logo, they tell your brand’s whole story. Our process covers everything from a full logo suite and curated colour palettes to typography pairings, moodboards, and custom visual elements like patterns, icons, and photography direction.

We also develop clear brand voice guidance to keep your messaging consistent and intentional. Every brand package is delivered in a beautifully designed, easy-to-use PDF, perfect for keeping your brand cohesive across every platform and collaboration.

Graphic design for a brands visual identity kit.
 
One page visual identity overview

Sometimes, less is more. Our One Page Visual Identity Overview is a streamlined snapshot of your brand’s essentials, ideal for startups, passion projects, or anyone looking to get clear on their look and feel without diving into a full brand book.

 

We’ll craft a single, cohesive page that includes:​

logo

colour palette

typography

key imagery

style direction

 

It’s a visual cheat sheet that captures your brand’s essence at a glance—easy to share, reference, and build from as you grow.

© 2024 by Cowgirl Productions. 

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